The Economic Times is a Business English Daily Newspaper published by the Bennett, Coleman & Co. Ltd., (The Times Group). The Economic Times is India’s leading daily financial newspaper. Not only in India, it also stood second position in world after The Wall Street Journal. Its main content is based on the Indian economy, share prices, prices of commodities as well as other matters related to finance.
Book advertisement in The Economic Times Online. We are Economic Times Authorized Advertising Agency. Our Media expert team helps you to advertise Classified, Display, Appointment, Tender Notice, Public Notice, Obituary, Classified Display and all other categories advertisement. You can give your ad in Economic Times through us as we offer special discount on The Economic Times Ad Tariff.
The answer is explained through the following steps:
Advertisement in Economic Times are distinguished into three different categories:
The Ad Rates in Economic Times are different for every categories and it varies from location to location, which means the cost are low in the small cities as compared to that of the metropolitan ones. Economic Times has editions in Ahmedabad, Bangalore, Bhopal, Bhubaneshwar, Chandigarh, Chennai, Delhi, Hyderabad, Jaipur, Kochi, Kolkata, Lucknow, Mumbai, Nagpur, Patna, Pune, Ranchi, etc. But the Advertisement tariff is generally calculated on the basis of ad type.
Classified Advertisement Rates are calculated for the number of lines / Words used. Classified Ads appear in a particular format under Classified Section of the newspaper. They are published in line format with some enhancement options available by paying some extra charge. There is restriction to used number of words or lines in classified advertisements. This is the cost effective form of advertising in the newspaper. In this section mostly Matrimonial, Property, Rental, Recruitment, Name Change, Personal Notice and Service category advertisements are released by the advertisers.
Classified Display Rates are charged per square centimeter of the area used for the advertisement. There is limitation to choose size in Classified Display Ads, you can customize your ad design by using Logo, Image, Different Fonts and Colour to enhance your ad. Classified Display Ads appears on specific page or supplement of the newspaper. Popular Categories of Advertisement published in Classified Display are Matrimonial, Recruitment, Property, Rental and Business Ads.
Display Advertisement Rates are also calculated baised on square centimeter of the ad area used. The tariff for Display Ads is notably higher than the others as multiple columns are required to print this advertisement. For Display Advertisements there is no Limitation for size. You can choose Full Page, Half Page, Quarter Page or any other size of Ad. And here you have freedom to choose Page and Position also. You can publish your ad on Front Page, Back Page, Page 3, Jacket Ad, Skybus Ad or a pointer Ad in the Newspaper. Mostly Display Ads are booked for Brand, Commercial, Property, Real Estate, Recruitment, Obituary, Education, Banking & other service Advertisements.
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