MID DAY is a part of Jagran Prakashan Ltd (JPL) – India’s leading media and communications group with its interests spanning across Print, OOH, Activations, Mobile and Online that covers all of India as its footprint – and is arguably amongst one of the largest media conglomerates in the country.
India’s most engaging local newspaper, MID DAY, has become the quintessential physical connect for the uber-social generation to consume their local city news today. Over the last couple of years, the newspaper has been on a mission to up its engagement quotient with these social netizens. Whether it is local news, career guidance, dream homes, a look at what’s on in the city or best of Bollywood gossip, MiD DAY’s sections have it all, alongside staple news and amusers like comics and crosswords. Advertising in Midday Newspaper is an ideal option to target english readers of Mumbai City.
The answer is explained through the following steps:
Advertisement in Midday are distinguished into three different categories:
The Ad Rates in Midday are different for every categories and it varies from location to location, which means the cost are low in the small cities as compared to that of the metropolitan ones. Midday has editions in Mumbai, Pune, etc. But the Advertisement tariff is generally calculated on the basis of ad type.
Classified Advertisement Rates are calculated for the number of lines / Words used. Classified Ads appear in a particular format under Classified Section of the newspaper. They are published in line format with some enhancement options available by paying some extra charge. There is restriction to used number of words or lines in classified advertisements. This is the cost effective form of advertising in the newspaper. In this section mostly Matrimonial, Property, Rental, Recruitment, Name Change, Personal Notice and Service category advertisements are released by the advertisers.
Classified Display Rates are charged per square centimeter of the area used for the advertisement. There is limitation to choose size in Classified Display Ads, you can customize your ad design by using Logo, Image, Different Fonts and Colour to enhance your ad. Classified Display Ads appears on specific page or supplement of the newspaper. Popular Categories of Advertisement published in Classified Display are Matrimonial, Recruitment, Property, Rental and Business Ads.
Display Advertisement Rates are also calculated baised on square centimeter of the ad area used. The tariff for Display Ads is notably higher than the others as multiple columns are required to print this advertisement. For Display Advertisements there is no Limitation for size. You can choose Full Page, Half Page, Quarter Page or any other size of Ad. And here you have freedom to choose Page and Position also. You can publish your ad on Front Page, Back Page, Page 3, Jacket Ad, Skybus Ad or a pointer Ad in the Newspaper. Mostly Display Ads are booked for Brand, Commercial, Property, Real Estate, Recruitment, Obituary, Education, Banking & other service Advertisements.
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