Design your Logo
Guide for creating Logos
There are certain things you should know before creating a logo.
- What is a logo?
- Why do we require a logo?
- How should you design a logo?
What is a Logo?
A logo is a graphical element, which is arranged uniquely with text or graphics to form a trademark or commercial brand. A logo design is for recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company's commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other, non-commercial entities.
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Why do we require a logo?
Before starting the design of a logo the first thing you should know what is the type of business for whome you are creating the logo? This is important because you can thing accordingly.
The reason why we require a logo is that people process an image in their mind more easily than words alone. A logo serves as the visual stimulation to kick-start the audience's memory, leaving a greater and lengthier impact than words alone can do. It is the simplest and most direct way in promoting a business presence; it's a "what we're about" statement without the long-winded speech. Logos give brand name recognition and add visual appeal to any document or web page. Because your logo is a unique graphic image, your visitors' eyes will naturally be drawn to it both on the web and on your printed materials.
How should you design a logo?
The pattern of the logo design is very important. An eye catching design pattern indicates the professionalism and productivity. It should not appear cheap or showy. Heavy decorations and different color combinations should be avoided in the Logo design. The key to a good logo design is simple color patterns and innovative ways to deliver the product to the customers.
Keep your logo compatible with your image. If you are a financial or legal institution, you will probably want a logo that is more conservative in design and color. Navy blue, maroon, and dark teal are good color selections for projecting a conservative image.
If you are an artist or a state-of-the-art computer company, you may want a logo that is more abstract and contemporary. Shapes and symbols are good choices for an abstract look. Even using black and white as colors on a unique design gives a contemporary look and feel.
Keep your logo design simple. One reason your logo should be simple is that people process an image in their mind more readily than words alone. The other reason that your logo should be "simple" is that the simpler your logo is, the easier it will be for your graphic designer to resize and recolor it for various design purposes. You should have various logo sizes (small, medium, and large), a web version and a print version of your logo, and a black-and-white and color version. Always plan beyond your initial design purposes for your logo since the ultimate goal of your business is to expand.
Keep your logo unique and recognizable. There are two reasons you need an unique logo. First, you want people to see a visual representation of your company or business. When people see your logo, you want them to immediately associate that logo design with you and no one else. You don't want your logo to be a piece of clip art because someone might associate that clip art with your competitor. Using an image or a typeface that is all too common defeats the purpose of having a logo, and can even have a negative backlash among your audience who would view your company as unimaginative.
Second, a unique corporate identity is important because you don't want to violate any copyrights or trademarks of other companies. If your logo is too similar to another company's logo, it is in your best interest to modify or redesign the logo. What it would cost you in time and money to have it redone would be very small compared to winding up in court for a copyright violation.
If your logo is simple and unique, and if people visit your web site repeatedly, people will associate your logo with your company. When done properly, a logo is one of the simplest ways to make a brand name recognition impact.