The Times of India often abbreviated as TOI is one of the leading English dailies in India. Being started in 1838 it is also the oldest newspaper in India which is still in circulation. At the dawn of this English daily, it was originally named The Bombay Times and Journal of Commerce and was founded with the goal of serving the British residents of the then British India. It was 1861 when it was eventually renamed to Times of India by which it is popular among the Indian people till date. The serious tone of writing, accuracy, the impartial attitude is what kept the newspaper alive for over 175 years and has made it a pioneer in the field of print media. With a readership over 7.6 million this century-old daily has truly redefined the meaning of the term media conglomerate. TOI publishes over 45 dailies as well as periodicals in three different languages and also serves its readers with 9 business to business publications under the much revered Economic Times. It will be always suggested to book ads in Times of India as it is primary choice of the population of India. Your services or messages will be known to the nation once you go for advertising in TOI.
The Times of India is often hailed as the world’s largest English daily in terms of circulation and it is slowly achieving one feat upon another. As per the report of Audit Bureau of Circulation the circulation figure of TOI is 3,057,678. The overall readership of TOI is estimated to be over 7.6 million throughout the country as per the reports obtained from Indian Readership Survey (IRS). The newspaper holds the top position in most of the metropolitan cities of the country in terms of readership. The survey concluded that in the eight largest cities over a population of 5 million the readership of this leading English daily is over an astonishing figure of 5.2 million which is double the readership of the other big three combined.
The answer is explained through the following steps:
Advertisement in Times of India are distinguished into three different categories:
1. Classified Ad 2. Display classified Ad 3. Display Ad
The ad rates are different for different categories and it varies from location to location in Times of India newspaper which means the cost are low in the small cities as compared to that of the metropolitan ones. But the tariff is generally calculated on the basis of ad type. For the classified text the tariff is calculated for the number of lines / Words used and for the classified display as well as display advertisements the tariff depends on the square centimeter of area used by the advertisement. The tariff for display ads is notably higher than the others as multiple columns are required to print this advertisement. To get your ads published in the best daily newspaper of the nation, trust Bhaves Advertisers as we offer great discounts and packages to all our valuable customers. We are an advertising agency and our agents will assist you to book ads at nominal rates.