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Choosing Good Web Page Titles

Many web designers focus just on the actual look and feel of a page and dismiss seemingly minor details like the page title (page titles can be seen in the blue band on top of your web browser). However, a good title can, in just a few words, tell your visitors what they can expect by reading your page. Also, search engines use page titles to generate the links displayed after a search.

To emphasize the importance of a good page title, let.s suppose that you own a company called The Attic, that specializes in vintage clothing, and that you want search engine users to find it. A page title like .The Attic. Specializing in Vintage Clothing., is OK. Certainly, it is better than just .Welcome to the Attic., which will be meaningless to search engine users searching for .vintage clothing..

However, an even better option would be: .Vintage Clothing by The Attic., since the search words .vintage clothing. are at the beginning and therefore are more visible.

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